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We strive to be a leader in the personal development industry by providing enhanced, empowered quality services, relationships and profitability that exceeds the expectations of our esteemed specialists and customers.
Our mission is to build long term relationships with our specialists and clients and provide exceptional services by pursuing business through innovation and advanced technology


We strive to build long term relationships with our esteemed specialists and customers and provide quality and pertinent services that exceeds their expectations.

Firestarter has worked with clients from a wide spectrum of industries ranging from SME’s to Multinationals that are from the Banking, Insurance, Oil & Gas, Airline, Manufacturing, Consumer Products and Hospitality industries to name a few.

We customise our programmes to meet your training needs using Neuro Linguistic Programming and Coaching as well as many development tools and techniques to catalyse and empower individuals, teams and organisations towards greater heights of achievements.


Call us at +60195137887


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Connie Lim

Coach and trainer

Connie has more than 15 years of experience in Experiential Education, Outdoor Adventure Learning, Profiling, Coaching and has been delivering training within South East Asia Region (Hong Kong, Singapore, China & Thailand)

Connie believes in the holistic approach to training, where she believes that Leadership capabilities work well hand in hand with Empathy. Connie believes when one is faced with obstacles or challenges, the desired response one would have is ‘okay, so life threw me a curve ball, now what can I learn from this and move forward?’. Making mistakes are part of our lives, learning from our mistakes is turning it into a lesson. The learning from mistake to lesson should be followed by enhancing, which is known as experience.

Coleman Chin


Coleman is a highly motivated Corporate Trainer with vast experience in the business world. He was in the land surveying and construction industry for thirty years, with twenty of those years successfully managing his own company.
One of the roles he found most rewarding while running his company was the training of new employees and being a part of their professional journey. That enabled him to be a witness to infinite possibilities and the vast potential that people possess, and how the key to that potential lies within oneself. Therefore he has always been an advocate for change and being better versions of oneself.

And by fully embracing change, he left the construction industry to pursue his passion to impact lives full time. He has been in the corporate training industry for the last 6 years, specialising in personal and team development as well as team building programs with a range of clients from SMEs, MNCs and GLCs.
He is passionate about change management, building relationships, personal development and is a keen outdoorsman.

Ernest Balasingam


A partner at Messrs Gibb & Co Advocates & Solicitors in Ipoh. He specializes in employment law and general litigation. His legal practise extends beyond the courtroom and he has spent the last eight years in right-sizing of companies through rationalisation of their work force.

He is a strong believer and an advocate for training as he believes compliance and regulatory are the best safeguards to effective litigation.

His zest for life extends beyond the legal arena. He has been participating in triathlons for 30 years, with the last 6 years involved in bicycle touring to raise money for the marginalized and underprivileged.
He strongly believes that the outdoors is life’s best teacher, and today spends time encouraging people to live outside their comfort zones.

Ann Wee


Ann graduated with a Bachelor of Arts in Business Management (Honors), from the University of Northumbria, United Kingdom. She is a PSMB and MIM certified trainer and has also completed The AsiaWorks Basic Training, Advanced Course and Leadership program. In addition, she has a Professional Image Certification by Emage Style Consultancy an affiliation with Association of Image Consultants International (AICI).

While at university, Ann was active as part of the committee in the cultural society and various college plays where she represented her college in community services and in organising events.

Her passion was ignited when she was involved with the Pilot Programme of the National Service here in Malaysia. She was inspired to see a better future generation. A generation that believes in themselves, that has the courage to succeed in spite of the challenges that may come.

Ann was directly involved with the styling for shows such as the Boh Cameronian Awards night for 3 years in a row and assistant stylist and wardrobe for MUD the Musical.

She has 12 years of working experience in both the government and private sector.In the government sector, she was responsible for evaluating newly recruited trainers through interviews while with the private sector, she was solely responsible for all marketing and sales activities of the organization that she was with.

After 6 years being in the private sector, Ann pursued her passion of helping people to be better version of themselves, by joining a training organization where she handled and managed sales. Her work has given her the opportunity and experience to handle marketing activities, sales operations and manage a sales team.

As an entrepreneur, she helps people find out what style works for them and is passionate that everyone can look and feel their best within their budget. With her flair and charm when dealing with people, Ann is on a mission to train, motivate and inspire the next generation by building their self-esteem and personal branding.

Ann has imparted her knowledge and expertise to many well-established organisations and corporate companies, namely

  • Maybank
  • Tesco Malaysia
  • IBM
  • Guiness Anchor Berhad
  • DELL
  • Grey Worldwide Sdn Bhd
  • Nestle Malaysia
  • Reckitt Benkiser
  • Media Prima
  • Samsung Corning (Malaysia) Sdn. Bhd
  • Berjaya Sompo
  • International Medical College
  • Malaysia Airports (Niaga) SdnBhd